What should a program do if it lacks funds for community advertising?

When a program lacks funds for community advertising, becoming active in local events and community groups is a highly effective strategy. Engaging with the community allows the program to build relationships and raise awareness organically, often leading to increased participation and support without incurring significant costs.

This approach fosters a sense of connection and commitment between the program and the community, as personal interactions can generate word-of-mouth referrals and insights into community needs. By participating in local events, the program can showcase its offerings, demonstrate its value, and attract potential participants in a more meaningful way than traditional advertising would permit.

In contrast, solely focusing on online marketing techniques may limit reach, while reducing program activities can undermine the program's effectiveness and community reputation. Limiting community interaction could lead to a lack of visibility and support, ultimately harming the program's sustainability and success. Engaging with the community through local events provides an opportunity to network, build trust, and promote the program in a cost-effective manner.